Privacy Policy

This Privacy Policy describes how personal information is collected, used, and shared when people or businesses have any dealings with Favour the Brave.

In compliance with UK and European data protection regulations, this privacy policy explains what personal information we collect from people when they visit our website or are a recipient of our services.

Favour the Brave is committed to processing any personal information about its customers and partners in ways that comply with its legal and regulatory obligations, and to being clear about what it does with their personal information.


Data collection

Favour the Brave provides collaborative strategic and creative marketing services to a range of businesses. 

The data we collect to fulfil these services is almost entirely from corporate individuals and while this is still categorised under GDPR, or other UK and EU legislation as personal data it is not processed as personal data; the detail we hold, and use is limited and necessary for our business-to-business relationships including any information drawn from publicly available sources.

Favour the Brave do not collect any special category data, but may collect personal information which we receive when:

  • a person contacts us
  • a person agrees to work with us, as a partner business
  • a person uses our services

We may collect the following types of information:

  • individuals name, business address, business email address, telephone number(s) and other contact details such as their position in the company
  • information required to provide the individual with a service (e.g. bank details), and details of our services that you have used
  • the individual or business’ payment information i.e. bank account details


Why do we collect this information?

As a service business, we collect contact details from the businesses and individual contractors with whom we work to deliver our services and/or provide services to.

These contacts are primarily corporate individuals and while this is still categorised under GDPR or other UK and EU legislation as personal data we are aware that it can be used for business-to-business purposes including, where relevant, any promotional or marketing purposes as stipulated by the Privacy of Electronic Communications Regulation (PECR) to which we comply.

We collect this personal information to:

  • Provide clients with services that they may request from us
  • Procure services from partner businesses and individual contractors
  • Meet our legal and regulatory obligations


How do we collect this information?

We collect personal information:

  • Directly from our clients: e.g. when a potential client makes contact with us to procure our services, when a client signs up to receive our services or contacts us through our website
  • Directly from our partners: e.g. when a third party business or individual contractor agrees to work with us
  • From publicly available sources: e.g. Networking, social media, internet services, exhibitions, direct referrals, other Corporate marketing bodies

We are committed to keeping this information up to date as far as is reasonably possible. However, if you believe any data, that we hold may be incorrect, then please contact us as at


How do we use the data we collect?

The personal data we hold on our corporate contacts is used for contacting the corporate or business with whom we wish to engage.

Information collected may be used for the following:

  • internal record keeping and administration
  • to partner with an individual or business on a project
  • to deliver our services to our clients
  • to contact individuals or businesses to offer our services
  • to improve our website and customer experience


Keeping your information safe and secure

Favour the Brave is committed to keeping customers’ personal information secure and to protect it from being inappropriately or accidentally accessed, used, shared, or destroyed, and against it being lost.

To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


Third party access

Access to your personal information is only allowed when required by law or is required as part of our fulfilment of our service obligations. We do not, and will never, sell or share your personal information with other third parties.

We use a number of third parties to assist us with delivering our core services to our clients.


How long do we keep personal information?

We will only retain personal information for as long as it needs it to carry out a particular purpose or meet a particular obligation.

Any personal contact records within our corporate database are subject to ongoing updates based on information provided through the relationships we have or as advised to us by the client or partner business.

In normal client transactions or contracts, we will hold the data for the purposes of providing marketing services and fulfilling our contract with the client. 

Where data is needed after the contract has ended, we will only retain this with your prior knowledge, where necessary with your consent but in normal circumstances for no longer than 7 years.

Website data

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. 

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.  

We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

  •  “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies,
    and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including
    your IP address, browser type, Internet service provider, referring/exit pages,
    and date/time stamps
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the site

This information helps us provide you with a better website experience, enabling us to monitor which pages you find useful and which you do not. 


Favour the Brave may from time to time undertake marketing activity for the legitimate interests of our own business.  Any changes to our marketing activities will be updated in this Policy and we will ensure that the activity we undertake will be compliant with UK and European data protection regulations.

Controlling your personal information

Individuals may choose to restrict the collection or use of their personal information.  To do this, they should get in touch with us at

They may also request, at any time, details of the personal information we hold about them under UK and European data protection regulations. To do so, please get in contact with us at

If an individual believes that any data we are holding on them is incorrect or incomplete, they should write to us at as soon as possible.  We will promptly correct any information found to be incorrect.


Changes to our Privacy Policy

We keep our privacy policy under regular review, and we will place any updates on our web page. This privacy policy was last updated in Nov 2023.