In a category full of unrealistic speed claims and broken promises, Truespeed is a beacon of honesty. They can guarantee that customers always get the speeds they pay for, promise no mid-contract prices and deliver genuinely ‘excellent’ customer service. Our job was simply to get that message across to our audience in a clear and meaningful way.
Before we jumped in to shooting the first of a number of TV campaigns we worked with the team at Truespeed to clarify the positioning and articulate it in a meaningful way to the business. And then we gave the brand a fresh new, and MUCH brighter look.
Developed the brand positioning and messaging hierarchy.
Scripted and executed a number of integrated campaigns.
Partnered on media strategy.
Over the last few years we’ve worked with Truespeed as a true partner. We’ve developed multiple campaigns, shot a series of TV commercials, helped find the right media partners and contributed to brand awareness levels on a par with their national brand competitors.
The campaign’s objectives were to raise awareness of the brand , increase top of funnel activity (consideration) and drive sales.
Overall we saw a 70% increase in web traffic. By tightening our targeting and driving more relevant people with more relevant messaging, we saw the bounce rate drop from 38% to 18%
Additionally, we saw sales orders increase by 30% MoM.
Truespeed Communications have used Favour The Brave for strategic marketing, brand management, creative planning and execution over the last 3 years. Sarah, Geoff and the FTB team have been instrumental in boosting the performance of our Marketing, Sales and Digital functions. They have helped us reset our brand values, refresh marketing claims, develop and launch new campaigns, manoeuvre through company pivots and, in the process, have become indispensable partners on our scale-up journey. The FTB team have not only been incredibly responsive and agile in execution, but also maintained high quality and standards across deliverables despite the speed of deployment. I would strongly recommend them to anyone on a growth journey and looking to turbo-charge their marketing and demand generation machine.
