We help in-house teams raise their game.

If you’re a senior marketeer you’ve probably brought more and more of your marketing in-house to save money on external agencies and speed things up. But now you’re spending more time than ever getting them up to speed, helping them write a decent brief, understanding what a good ad looks like, explaining why brand guidelines are important and on and on and on. Through a mix of training, mentoring and experienced creative direction, we can help your team develop the skills, processes and techniques they need to operate like a top-tier agency. And we give marketing leaders like you, some of your time back.

What we do

Helping your team:

  • develop stronger creative and content ideas
  • improve campaign thinking
  • write sharper briefs
  • make the most of AI
  • create more effective social content
  • build better creative processes
  • avoid safe, generic or committee-led work

And helping you:

  • build the right team with the right blend of skills
  • judge ideas more confidently
  • develop and communicate your overall strategic direction

What we offer.

Fractional Creative Director 

Experienced external (and outside IR35) perspective on campaigns, content, concepts and communications from brief to broadcast.

Fractional Strategy Director

High impact input from one of our uber-experienced strategists (outside IR35) - from brand positioning to brief development.

Creative team training

Practical sessions designed around your team’s needs — from campaign development and social content to copywriting, brand thinking and creative judgement.

Mentoring and coaching

Ongoing support for individuals or teams at every level, helping them build their strategic understanding, taste, craft and commercial creative judgement.

Senior creative oversight

Experienced external perspective on campaigns, content, concepts and communications before they go live.

Creative reviews

Regular reviews of existing output, with clear recommendations on what to improve and why.

Campaign and content planning

Support in the shaping of creative platforms, campaign ideas and content systems that give teams a stronger foundation to work from.

Who we’re for.

This is for brands that already have people making the work, but want that work to be better. Or brands that are looking to in-house more of their communications. 

It’s particularly useful for:

  • marketing teams producing more content internally
  • brands reducing reliance on agencies
  • businesses with junior or developing creative teams
  • teams that need stronger creative leadership
  • organisations with strong brand ambition but inconsistent output
  • companies that want external expertise without a full agency relationship

The outcome:

Your in-house team becomes sharper, more confident and more effective.

Not just producing more work, producing better work.

Work with clearer thinking behind it.

Work that feels more distinctive.

Work that performs harder across the channels that matter.

Train your team. Sharpen the work. Raise the standard.

Contact us

FAQs

Why Favour The Brave?

We bring decades of award-winning creative and strategic experience without the agency dependency.

We don’t come in to take over. We come in to help you and your team get better, quicker and more effective.

That means practical guidance, honest feedback and experienced creative judgement — delivered in a way that builds capability inside your business.

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