Veygo offers flexible, temporary and learner car insurance to young drivers. When we were brought on board the brand needed a facelift and sales needed a step-change. So, we gave the logo, colours and tone of voice a tweak, refined the brand positioning and moved rapidly into scripting three campaigns. We focussed on three key use cases; learning with a parent, borrowing a car when you’re back from uni and sharing the drive on a road trip.
By shooting all three in one intensive shoot we were able to manage costs and generate a huge amount of both still and film assets that fuelled a real acceleration in the brands growth.
Refreshed the brand identity.
Scripted and executed multiple campaigns.
Shot, edited and delivered dozens of TV, audio and socials.
We all remember what it felt like when we started learning to drive and the feeling when we heard the magic words - ‘you passed’. And from that first day on the road without a parent we all know that feeling of freedom. With these films we wanted to capture that feeling. The joy of the journey and the moments made possible by a car, a driving license and affordable insurance.
